Video: Founder of WCosmetics on Managing a Black-Owned Business, COVID-19, and Marketing Strategies
Beauty entrepreneur and Founder of WCosmetics, Whitney Taylor joins #AskGenZ to share her journey, highlights and struggles of having her own Black-owned business.
As a company that started out with just lipstick products, Whitney had to make some changes once the mask mandate went into effect because of COVID-19. Now with products from eyeliners, mascara, blush and more, WCosmetics is gearing even more towards its target audience. Whitney shares her social media marketing techniques to reach these consumers, explains how networking has helped her business grow and tips for others who are creating their own brand.
If you would like to be interviewed on #AskGenZ, contact amanda@mediavillage.com
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Amanda Alex Keaton
Amanda, aka Alex, is a college Emmy-nominated filmmaker who is still making her way around New York City. Born and raised in Philly, she grew up especially interested in the ins and outs of the media world, and spent countless afternoons improving her creati…
