Video: Founder of WCosmetics on Managing a Black-Owned Business, COVID-19, and Marketing Strategies

By #Ask-GenZ Archives
Cover image for  article: Video: Founder of WCosmetics on Managing a Black-Owned Business, COVID-19, and Marketing Strategies

Beauty entrepreneur and Founder of WCosmetics, Whitney Taylor joins #AskGenZ to share her journey, highlights and struggles of having her own Black-owned business.

As a company that started out with just lipstick products, Whitney had to make some changes once the mask mandate went into effect because of COVID-19. Now with products from eyeliners, mascara, blush and more, WCosmetics is gearing even more towards its target audience. Whitney shares her social media marketing techniques to reach these consumers, explains how networking has helped her business grow and tips for others who are creating their own brand.

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