Droga5, founded by David Droga in 2006, has become one of the largest and most well-known independent advertising agencies in the world. Its last reported annual revenue was in 2017 and exceeded $200 million. Earlier this month, Accenture Interactive announced it has reached a deal to acquire Droga5 in what researchers and executives are calling a game-changer for both the consulting and advertising industries. Accenture Interactive is the experience agency known for empowering marketers to own their desired consumer experience from start to finish. Generation Z is the fastest growing and most engaged consumer audience we have ever seen; therefore it is crucial for advertising agencies to be able to iterate their business models and creative strategies at a rate that meets the content demands of that young demographic group. Additionally, consulting firms will need to increase the capabilities of their creative arm, and the acquisition of creative agencies could potentially be the solution for that.
The summer is quickly approaching, which means that Generation Z college students all across the country are preparing for summer internship programs. Summer internships are one of the most coveted and beneficial opportunities for undergraduate students during their four years in college. Although the expectation of employers change by industry, location and skill sets, there are a few general ways you can prepare for your internship that will make your employers proud. I sat down with two college students, Nikita Chatterjee and Suhaila Alomar, to #AskGenZ how they best prepare for their summer internship experiences.
Day 3 of my SXSW experience is over, which means that the MediaVillage SXSW Gen Z takeover has officially wrapped! My final day on the ground in Austin was spent primarily in sessions regarding content advertising allowing me to ask certain brand marketers, advertisers and agencies a few direct questions regarding consumer behavior trends and cross-platform content. See more in the video above.