Nielsen and FP1 Strategies today announced that they have reached an agreement for Nielsen to provide FP1 Strategies with local TV measurement in all markets. Nielsen's complete measurement — including over-the-air homes and comprehensive geographic coverage, as well as representativeness of age, ethnicity, and behavior — ensures the opportunity to reach all potential voters. Only Nielsen offers such a complete, unbiased, holistic view of local audiences.
FP1 Strategies, based in Arlington, Virginia, is a full-service campaign consulting and advertising firm that provides an integrated suite of services to help its political and ballot initiative clients achieve the goal of 'Fifty Plus One' on Election Day. The firm recently expanded to include TV buying to complement its award-winning in-house production and digital offerings.
Stephen Szostak, partner at FP1, affirmed his decision to form a long-term relationship with Nielsen stating, "We are excited to work with Nielsen and its local TV audience tools for market-wide and county-by-county data. Nielsen measurement places an emphasis on representative data that we find very important as a baseline currency. We are committed to analyzing TV audiences in a variety of ways, and Nielsen provides a great foundation on which to understand full-reach potential and compare delivery from our political competitors. As an agency, precision is paramount in our planning, and we are excited about the value and accuracy that this data will provide for our campaigns."
"We are pleased to continue to expand our relationship with FP1 Strategies," said Dan Malmed, managing director of agency and advertiser solutions at Nielsen. "We look forward to empowering FP1 Strategies with comprehensive persons-level granularity to give them a deeper understanding of how potential voters consume media."
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