Asian American consumers "are part of this country today and in the future," stated Mariko Carpenter, Nielsen's Vice President of Strategic Community Alliance as she presented the findings of the latest Nielsen annual Asian American study. Taking place during Asian Pacific American Heritage month, this is the seventh year that of the study, but was presented to the industry in New York versus Los Angeles for the first time.
"Marketers have to get personal," and should explore technological opportunities, according to Peter Katsingris, Senior Vice President, Nielsen Audience Insights (pictured at top). He kicked off the recent Nielsen press breakfast with additional personal touches added by Kelly Abcarian, Nielsen's Senior Vice President, Watch Product Architecture, and other speakers to highlight how the organization is keeping pace with the evolving media landscape via its own technological advances.
Laura Nelson was a news enthusiast as a kid. She'd read the paper with her father and wonder how she could be part of that -- without being a reporter. "I've always been intrigued by how people consume and digest information, the impact of it," Nelson told me during a recent interview. Communication, in other words.