Frameplay CEO Jonathon Troughton and Chief Strategy and Advocacy Officer Cary Tilds on Playing for Attention (Video)
Are you a gamer? Twenty years ago, only a small segment of the population would have defined themselves so. The implication then was that a gamer was stereotypically a male in their tween/teens in their basement playing Xbox or PlayStation. Well, that stereotype is no longer true. We are all gamers now and by all, I mean the entire planet, male, female, young, old, everyone. It is the one thing that unites us globally in this crazy world, whether you play on a console, on your phone, on your laptop or through a VR headset. We are playing our families. We are playing our neighbors. We are playing random strangers in countries thousands of miles apart. Gaming is a uniter. And you, literally, cannot look away.
In honor of the IAB's 2nd Annual PlayFronts (the gaming Upfront), I sat down with CEO Jonathan Troughton and Chief Strategy and Advocacy Officer Cary Tilds of in-game advertising company Frameplay to discuss the importance of advertising being authentic and intrinsic to the game, the attention advantage completely inherent in gaming, usage of games post-pandemic, and the onboarding of a Level 1 gaming industry player, Jurgen Post, to the position of Chairman of the Board. We also touched on if and when the Metaverse will scale and answer the question: are Roblox, Fortnite and Minecraft really the Metaverse?
Watch the video above and gain deep insight into why you are likely underinvesting in gaming as a medium.
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The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.com/MyersBizNet.
Jeff Minsky
Jeff Minsky is editor of and lead industry analyst for The Myers Report at MyersBizNet. He also writes the Village Soapbox and But Wait,That's Not All ... columns for MediaVillage. He is a multi-award-winning advertising and digital media pioneer, innova…
