Mindshare Unplugged: An Interview with Greg Harris

Every month, Mindshare Unplugged spotlights and interviews rising stars across Mindshare North America: People who exemplify our core values of Grit, Provocation, Speed and Collaboration. Say hello to Greg Harris, a Manager of Strategy & Planning in Atlanta, and find out what makes him tick.

About Greg: Greg Harris (pictured below right) is a strategy and planning manager on the U.S. Virgin Islands and Transamerica accounts. He has been at Mindshare for three and a half years, first in New York and then in Atlanta. He loves spending the weekends watching his beloved University of South Carolina Gamecocks and grilling on the Green Egg.

1) What inspired you to go into the marketing/media industry?

My wife. When I was in college, my goal was to work in community relations for a music venue or with a professional sports team. My wife (then-girlfriend) was majoring in advertising, but it felt like I was taking the classes because of all the presentations and work that I saw her doing outside of the classroom. She would talk to me about successful brand campaigns and the most effective way to reach consumers. Her passion for