Give Peace a Chance

By News Media Insights Archives
Cover image for  article: Give Peace a Chance

In case you missed it, Burger King placed an open letter in today’s New York Times and Chicago Tribune asking McDonald’s to come together on September 21 “Peace One Day” — cast their differences aside with an unprecedented proposition. They are asking to share resources – crew and ingredients in one single pop-up location (based in Atlanta which is neutral ground) to create, serve and sell the McWhopper with all proceeds benefiting Peace One Day” (a not-for-profit).

While McDonald’s has not agreed to this bold gesture as of yet. It is reminiscent of the peace and love sentiment of the 1960’s; I believe it has struck a chord with boomers and millennials alike. Who doesn’t want to cheer on the underdog who has challenged the market leader to put differences aside for a greater cause.

The pressure is on to see if Ronald McDonald & Co will reach a truce for this singular and significant gesture. It also should be noted, that Burger King carefully planned its challenge choosing a trusted medium – newspaper – to announce its offer. It also is interesting to note that Chicago (home of the Chicago Tribune is also a hometown McDonald’s Corporation in Oak Brook, IL). The assumption must be that these corporate thought leaders read the Tribune daily and won’t miss this invitation!

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