Mary Ellen Holden is Founder and CEO of MEH Solutions, LLC. In this capacity, she provides thought leadership and actionable insights to drive sales, consumer engagement, cultural change and revenue. Holden is a B2B and B2C strategist with strong analytic skills applying real time data and market intel to influence gender portrayals on-screen, prove ad effectiveness and grow revenue. Holden is adept in the trenches and presenting to the C-Suite. Holden is also an active participant in round tables and a guest speaker on Diversity and Inclusion. Holden is Advisor/New York Council Lead for the Geena Davis Institute on Gender in Media and a Content Strategist and Contributing Writer for MediaVillage and the Jack Myers KnowledgeExchange.
Prior, Holden was the Senior Vice President of Marketing and Research at the Newspaper National Network LP/N3 Digital where she led Marketing and the Research team for Delaney’s 2015 Publisher of the Year Runner-Up. Before joining NNN, Holden established herself as a cable television expert, holding senior level marketing and business development positions at USA Network, MSNBC, and Nickelodeon. She also consulted on Mega-Deal cross-network programs for Discovery Networks. Accomplishments included branding and rebranding #1 ranked USA Network, repositioning MSNBC as “The Whole Picture” during the crucial 2000 election, and spearheading cross-company marketing integration for Nickelodeon.
Holden is also known for her leadership and innovation in the digital space. As Chair of Barry Diller’s cross-company promotion committee, she cemented alliances for the USAi/IAC portfolio of traditional and digital assets including Ticketmaster, USA Films, SyFy, Citysearch.com, Hotel Reservation Network (hotels.com), santa.com, HSN and USA Network. Holden started her career in the promotional licensing and sports marketing arena conducting consumer promotions and live events for the United States Olympic Committee, Whitbread Round the World Race, Hanna-Barbera, Jim Henson Productions and Twin Peaks.