Mary Ellen Holden is the Founder and CEO of MEH Solutions, LLC, first established in 2001. In this capacity she provides 360° multi-platform sales, strategy, marketing, research and media intelligence to media organizations, ad agencies and research leaders. She is also working as a content strategist and contributing writer for MediaVillage/MEDIABIZBLOGGERS.
Holden is a proven cross-functional team leader driving revenue and building multi-platform audience engagement at scale for media companies, content providers and advertisers. A B2B and B2C strategist with deep local media pedigree connecting consumer touch points to amplify brand messaging. She is frequently invited to provide views on the competitive media landscape based on a deep understanding of the convergence of technology, data, content, distribution, audiences and advertising. Holden is also an active participant in round tables on multi-platform media/metrics, local broadcasting and “walled gardens."
Most recently Holden was the Senior Vice President of Marketing and Research at the Newspaper National Network LP/N3 Digital where she led Marketing and the Research team for Delaney’s 2015 Publisher of the Year Runner-Up. Prior to joining NNN, Holden established herself as a cable television expert, holding senior level marketing and business development positions at USA Network, MSNBC, and Nickelodeon. She also consulted on Mega-Deal cross-network programs for Discovery Networks. Accomplishments included branding and rebranding #1 ranked USA Network, repositioning MSNBC as “The Whole Picture” during the crucial 2000 election, and spearheading cross-company marketing integration for Nickelodeon.
Holden is also known for her leadership and innovation in the digital space. As Chair of Barry Diller’s cross-company promotion committee, she cemented alliances for the USAi/IAC portfolio of traditional and digital assets including Ticketmaster, USA Films, SyFy, Citysearch.com, Hotel Reservation Network (hotels.com), santa.com, HSN and USA Network. She was part of the executive team that introduced HSN two-minute short shopping segments on USA and televised the digital only santa.com parade on USA Network. Holden also negotiated digital barter partnerships with Tech TV, newsweek.com and washpost.com for MSNBC.com.
Holden started her career in the promotional licensing and sports marketing arena conducting consumer promotions and live events for the United States Olympic Committee, Whitbread Round the World Race, Hanna-Barbera, Jim Henson Productions and Twin Peaks.