In the hubbub over the Google and Verizon new net neutrality plan http://yhoo.it/9JdeoI, a couple of things stand out:
1) There is no actual deal, just a proposed compromise that no one actually likes
2) Everyone seems to be confused about the new, private Internet
While more viable than its critics suppose, this solution will implode in a wave of mistrust. Even if implemented, there is no equilibrium state possible between the public and private Internet. That’s because the new private Internet is not new – it’s what used to be called a walled garden http://bit.ly/bvQrqQ.
When there is a free and open alternative (think AOL versus a typical modern ISP), the garden eventually withers as every able-minded user scrambles over the wall. When there is no alternative (think iPhone’s app store), it’s a monopolistic cash cow. Either way, sustained equilibrium between the two is rarely achieved. Each side is likely counting on the loss of that balance betting on their own models of the wall between private and public. And that gets us back to the wave of mistrust that will sink this ship before it leaves harbor.
As artificial as a public/private system is, it’s actually one of the better ways of settling a claim of fact. In this case, whether users are better off in a friendly/fascist dictatorship of the ISP or the wild anarchy of the real internet. The proposal simply puts each party’s money where its marketing claims are. Google, Facebook, Microsoft, etc. will build content and apps for the public Internet. The ISPs will take a pound of flesh from some has-been provider struggling to make it in a free market, prop up a startup or get into the content business directly, ignoring the lessons of AOL Time Warner. Then the two will step into the ring.
“In the blue corner, weighing in at three billion users, we have independent content providers.”
“In the red corner, weighing their brass knuckles, your friendly neighborhood ISPs”
Downside: Competition as Real as the WWF
Unfortunately, this match is likely to be viewed by the public as more akin to wrestling than a more noble form of pugilism. Specifically, net neutrality advocates suspect (and not without cause) that the match will be rigged to split championship belts among the participants based on pre-decided backroom deals. Google will be bought off with no competition on search, or something cheaper like peering or local edge caching. And 3D TV http://bit.ly/9L4s2evv or some new market will be left to wither in customer value under the tender auspices of a private walled garden.
Most notable in this is the inclusion of wireless networks as explicitly open to traffic shaping of all kinds. Unlike wired networks, which are strongly monopolistic due to the limited amount of access paths for the last mile, wireless networks are much more open to competition. This makes the resolution a bittersweet one. On the one hand, wireless networks are the last resort of customers whose local ISPs have crossed the bounds of decency and good conduct, and a market dominated by non-neutral providers would close that escape hatch. On the other hand, the whole reason for net neutrality as a legal principle was the lack of true competition in the last mile. Since wireless networks are less constrained in terms of reach, a major metro area is likely to get several options, at least one of which is neutral. Rural and suburban areas, on the other hand, may be in for a rougher ride.
The History of Walled Gardens
One of the big mysteries to most of the observers is what exactly the “private Internet” or “fast lane” actually is. The best vendor neutral term for it is walled garden where the access provider selects a pre-approved, limited, and revenue-generating set of content and applications to push to its users. But the lack of clarity and solid examples is at the heart of the compromise. The way that each side looks at it betrays their expectations of how a free competition would play out:
Verizon and other ISPs look at it as some equivalent of the iPhone App Store, generating revenue, giving control over content, and creating a differentiable brand experience that locks people in through third-party efforts. Google and other content providers look at it as some revival of AOL’s keyword system, which served an ever-shrinking fringe of people who were unsuccessful in cancelling their subscription.
In our core business of sourcing IT services http://www.ramprate.com, these types of compromises where lack of clarity substitutes for true agreement are perhaps the most dangerous thing in a contract. What both parties usually find is that in working together, there are concrete gaps http://bit.ly/9DOkRS between the gross uptime that a business user wants and the net uptime that a service provider is willing to be responsible for. Similarly, there are differences between the locked-down App Store version of a walled garden and the leaky AOL version that might sink an actual implementation of the private internet as a collaborative venture.
Take a read at our legendary paper from 2006, for-telling the future http://bit.ly/bGPBf3 or for a legal perspective, read Terra Nova: "Every Time You Vote against Net Neutrality, Your ISP Kills a Night Elf" http://bit.ly/cisB0S
A DOA Proposal
Both Google and Verizon are manned by pretty bright folks with big visions. The Google story doesn’t need any more dithyrambs, but Verizon certainly deserves some credit for its fiber to the home initiatives and solid mobile infrastructure. But for something that was created by a couple of the more innovative organizations in their respective fields, the compromise came out a bit tone deaf to the needs and prejudices of all the relevant constituencies:
The FCC, still smarting from the rejection of its authority http://www.msnbc.msn.com/id/36193558/ to govern Net Neutrality didn’t appreciate being locked out of an informal role as a broker in closed-door talks, which it then completely closed the door on http://www.betanews.com/article/FCC-Calls-off-closeddoor-net-neutrality-talks/1281042064. Other ISPs and content providers that were working with the FCC see Google and Verizon as undermining closed-door talks even as they participated in them, not to mention looking at the private agreement as a publicity stunt. Net Neutrality advocates, spurred on by WSJ and NYT stories, already had their pitchforks and torches ready as soon as they heard about the talks. Any outcome short of, “Google used these talks as a Trojan horse to throw pies at Verizon executives,” would have resulted in the same tarring and feathering for consorting with the enemy and betrayal of the cause.
The proposal wasn’t chewed up clearly enough for the mass media, which turned to the easy-to-write reaction stories instead.
Much Ado about Nothing
The most important outcome of the talks was actually the non-existence of an agreement. Namely that Verizon and Google don’t have a backroom deal http://www.pcmag.com/article2/0,2817,2367436,00.asp to implement their own private net neutrality vision. Without leading by example, this agreement will sink or swim by its public appeal. And since everyone seems to hate it, swimming would likely require quite a miracle. Most likely, it will quietly sink into oblivion three months from now. Perhaps its most salutary effect is going to be highlighting how far apart the sides are and the need for a strong independent arbitrator. And that might still be the FCC despite its shaky legal authority and hissy fit over the separate agreement.
Please Join in this discussion, this is important to content owners everywhere.
Tony Greenberg is the chairman of RampRate, an IT Sourcing Advisory purchasing billions in cloud services, data centers, telecom and IT Outsourcing for firms like Microsoft, Sony, Newscorp, Hearst, and dozens of emerging startups, making matches between firms that need some really cold space, massive computing power and near infinite bandwidth and companies that can do so reliably, cheaply, and effectively. Tony can be reached at email@example.com.
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