An idea generator turning perceptions and industries sideways since he was 17, Tony Greenberg is currently tearing down and rebuilding 2 markets: IT services and wine & spirits. From driving mass customization in the eyewear industry, to convincing the world that it didn’t need to hug its servers at Exodus, to helping pioneer online video 5 years before YouTube at DEN, Tony challenges and changes the status quo, while thinking ahead to the endgame when the board was still being set up. He has cut out billions of misspent money and uncovered dozens of industry myths in order to make new markets and innovations flower.
Today Tony is the chairman of RampRate, an IT Sourcing Advisory purchasing billions in cloud services, data centers, telecom and IT Outsourcing for firms like Microsoft, Sony, Newscorp, Hearst, and dozens of emerging startups, making matches between firms that need some really cold space, massive computing power and near infinite bandwidth and companies that can do so reliably, cheaply, and effectively.
His business planning and research firm Deep Strat removes the puffery and valuation out of the digital media value chain.
His latest project myTASTE is bringing the same decision engine to consumers and trade, helping them start on a discovery process about their own palates, tastes, and matches with the optimal wine and spirits.
Greenberg is a member of CGI Clinton Global Initiative, Tech Coast Angels, a mentor at The Founders Institute and is ranting on HuffPo and his own site www.onlytimebuystrust.com. He has experience in chain retailing, direct response marketing, sales culture, business development, and manufacturing, having founded and sold companies in these disciplines.
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