Hershey's OOH, an Incredible Pillar that Delivers Strong ROI (VIDEO)

By DPAA InSites Archives
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Here's the latest installment of DPAA Short Connects, the video news and interview series that goes into the hearts, minds and decision-making of today's marketing leaders. In this video, DPAA CEO Barry Frey talks with Azim Akhtar, the brand marketing lead for Reese's for Hershey's.

Akhtar talks about how and why the brand is No. 1, his media strategies and the role of out of home plays in planning and execution. Great learnings from a key advertiser. Please join us on October 12 at the DPAA Video Everywhere Summit to hear from more brand leaders.

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