AspireTV’s Fall 2025 Slate Celebrates Food, Culture, Legacy, and Storytelling
When aspireTV launched in 2012, its mission was clear: to provide a platform that highlights positive cultural references centered on Black life, culture, and stories. As Angela Cannon, UP Entertainment’s Executive Vice President, Networks and Content Strategy & General Manager of aspireTV, explained that commitment has only deepened over time.
Local/Regional TV Advertising Outlook (2024 actuals, 2025 actuals, 2026 forecast)
Here’s how it looks from the courthouse steps of Localville, USA. The car dealer who swore by the 6 p.m. news still wants “tonight,” but he also wants the two households who already cut the cord and the four who only open YouTube on the living-room screen. That tension, between habitual reach and addressable reality, is exactly where local broadcast and local cable now compete for every incremental dollar.
From Launch to Loyalty: The Role of PR in Beauty Brand Success
In the beauty industry, the sheer number of products introduced each year creates both opportunity and risk. Launches can generate short-term excitement, but sustaining that momentum requires more than clever packaging or advertising spend. The key to transforming awareness into long-term loyalty lies in public relations. Beauty PR agencies are the partners that help brands shape stories, build credibility, and connect with consumers in ways that advertising alone cannot achieve. For companies seeking to stand out, a strategic relationship with a beauty PR firm can become the foundation for growth.
Why Showing Up Matters More Than Ever
Each September, we are reminded of how much energy and hope lives in a new school year. Unfortunately, not every child starts with the same tools. For some families, even the basic essentials like pencils and notebooks are out of reach.
Why B2B PR Agencies Are the Hidden Growth Engine for Today’s Businesses
Public relations is often viewed through the lens of consumer campaigns: splashy launches, viral stories, or influencer buzz. Yet in the business-to-business world, the impact of public relations is equally critical, if not more so. B2B companies operate in competitive, specialized markets where credibility and trust drive growth. In this environment, a strong relationship with a B2B PR agency can make the difference between remaining unnoticed and becoming a market leader.
The Most Important Panel of my Life
At the CIMM Summit this week, I had the honor of participating in a panel entitled “A Plan for Television’s Comeback” with Audrey Steele, President of RMT, Brad Seitter, Executive Vice President of TVB, and Todd Gordon, Co-Founder of Audyns. Why was this the most important panel of my life? As you can imagine, there is a story behind it.
Nadella, Cook, Pichai, Ardern: Harmonious Innovators Integrating Technology and Creativity
The following commentary is excerpted from Jack Myers’ new book The Tao of Leadership: Harmonizing Technological Innovation and Human Creativity in the AI Era, available at all booksellers. The Tao of Leadership has been honored with the Gold Medal for Business Leadership from the Global Book Awards.
What Media Buyers Value Most in 2025
The results from The Myers Report 2025 Survey of Advertising Professionals are unambiguous: the attributes most likely to win RFPs and renewals are Flexibility (52.6%), Outcome-based pricing (51.9%), Transparency (45.4%), Relevant programming environments (44.8%), and Brand-safe environments (41.2%). In other words, buyers are signaling: help me adapt quickly, pay you for results, see exactly what I get, run in the right contexts, and guarantee safety. This aligns tightly with broader market currents in video and programmatic.
From Media Commodities to Co-Intelligence: Why 2007’s Warnings Still Define 2026’s Urgency
Jack Myers reflects on his 2007 interview with Joe Mandese, the principles he outlined nearly 20 years ago, and why leaders must finally abandon legacy business models or risk being left behind in the age of machine-human intelligence.
The Disease CPM-itis Has Been Allowed to Go Too Far
Although most estimates show that digital is 80% of global ad spend and growing that share each year, this does not reflect the way the population uses its time. Looking at Nielsen data in the U.S. in the graph above, we can see that adults of all ages spend much more time with video (~15% of which is digital shortforms) than with non-video forms of digital. (Note: audio includes traditional radio as well as streaming audio.)
Here’s What’s Happening IRL: Six Top Trends for 2025’s Second Half
Here’s a massive understatement: a lot has happened this year.
From Mad Men to Middlemen: The Destruction of an Industry
In my 1998 book Reconnecting with Customers in the Relationship Age, I wrote that the key to value creation in media and advertising would be “the degree to which sales organizations can facilitate processes that build direct and relevant relationships with customers in an era of increasingly automated exchanges.” At the time, online trading systems were still nascent, but the signals were clear: efficiency-driven technologies would transform how media was bought and sold. The future of the industry would hinge on whether companies leaned into commodity trading or value-based relationship building.
Jennifer Mamlet Named Chief Development Officer at the Ad Council
The Ad Council, America’s leader in using the power of communications to drive social impact at scale, announced on September 4th that Jennifer Mamlet is joining the organization as Chief Development Officer. She is returning to the organization, having previously served as Senior Vice President of Development until 2012. Most recently, Mamlet was Acting President and CEO of JCC Association of North America.
Gaining Back Some of That Lost Audience Size
The historical shift of video distribution technology to digital spawned exponentially more programs and content options than envisioned by the term Peak TV, and by breaking people’s habit patterns, splintered the splinters further, eroding the audience size of nearly every video channel.
Mark Zuckerberg’s New Order of Things
The following commentary is excerpted from Jack Myers’ new book The Tao of Leadership: Harmonizing Technological Innovation and Human Creativity in the AI Era, available at all booksellers.
Presence is What Can’t be Synthesized
Presence is what can’t be synthesized. In an age where algorithms mimic our voices and machines replicate our productivity, the most powerful human differentiator is our ability to truly be here -- attuned, aware, and connected. Presence builds trust in ways performance alone cannot. When you show up with your full attention, you create the conditions for others to feel seen and valued. In a world saturated with performance metrics, presence is the quiet force that nurtures trust, deepens relationships, and sustains authentic leadership.
Why Generalised MMM Models Make the Most Sense
In marketing analytics, the choice between bespoke and generalised Market Mix Models (MMM) is a crucial decision that can significantly impact your business's future. I've seen firsthand the pitfalls of clinging to outdated methodologies. I's time we address the elephant in the room: why do so many companies still opt for bespoke MMM solutions when modern, generalised models offer far more value and flexibility?
The Biggest Shift in US TV Audience Measurement Methodology in History
For the last 75 years, the national television audience measurement currency has been based on an area probability sample panel using metering technology and delivered by the Nielsen company, which is one of my consulting clients.
B2B’s Brand Blind Spot Is Impeding Growth. Only B2B Can Solve It
There’s a stubborn reality in B2B: Brand building is somehow less essential than it is in consumer marketing. That it’s more a nice to have than a necessity. This myth is holding the entire B2B sector back.
