Bill Harvey, a columnist at MediaVillage ("In Terms of ROI"), has spent more than 35 years leading the way in media research with pioneer thinking in new media, set-top box data, optimizers, measurement standards, privacy standards, the ARF Model; and inventions such as ADI/DMA, addressable commercials, passive peoplemeters, and media/purchase single-source by big data matching ( including four U.S. patents assigned to TRA Inc., which he cofounded).
Harvey is cofounder of Next Century Media and New Electronic Media Science, a third-party research companies serving more than 70 of the top 100 advertisers, as well as most of the major cable and satellite operators, networks, agencies, and other research companies. He was the first to turn set-top data into TV audience data to media research standards; a leader of standard-setting process in media measurement through ARF, 4As, ANA; and a former executive of Arbitron, Interpublic, Grey Advertising, and OpenTV.
Additionally, Harvey was the inventor of addressable commercials and passive peoplemeter concepts, consulted on PPM and ScanAmerica with Arbitron, and developed the first automated marketing mix modeling system for General Foods. He initiated and spearheaded the writing of the industry privacy principles for the ANA, 4As, and ARF joint task force CASIE (Coalition for Advertiser Supported Information and Entertainment). While at TRA, the first company to merge single-source and big data, he was the first named inventor on the company's three U.S. patents.
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