One of the drivers of media and advertising transformation is Kalyan Lanka, Vice President of Product Management at Ampersand. He recently joined me for my podcast interview series and we invite you to listen to our conversation as we explore the role that Ampersand plays in the Media Metaverse.
Data is the oil that powers the engine of the metaverse. Being able to allow marketers to take action on best-in-class deterministic yet privacy-compliant data, accessible in a timely fashion and via a user-friendly interface, is one of the biggest challenges to overcome. Add to that the challenge of overcoming a perception of your business as a legacy, regional enterprise focused on linear television and you can begin to appreciate the great strides that Ampersand has achieved and how they are thriving as a national, addressable and data driven opportunity.
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