How Today’s Agencies Add More Value (VIDEO)

By DPAA InSites Archives
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In this edition of DPAA’s Short Connects, DPAA CEO Barry Frey talks with Bianca Best (pictured below), who runs the Blink Consultancy for Mediacom out of the U.K. DPAA Short Connects is the video news and interview series that goes into the hearts, minds, homes and decision-making of today’s ad leaders.

Here Bianca talks about how the Blink Consultancy works with top brands on simplifying today’s complexity. Agencies who are client centric by nature are adding to their media services to help brands navigate today’s innovation- and data-driven world. She helps brands think more wholistically about all paid, owned and earned media.

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