Upon their induction, the 2016 inductees will join an elite group of industry veterans and rising stars who have shaped the media, marketing, and advertising industries into what they are today. We congratulate these inspiring leaders on their continued success and contributions to our industry. Scroll to the end to download the list of current Legends and read about our 2016 inductees below.
Underwritten by Simulmedia, Legends & Leaders was created in 2013 to honor those who designed and built the foundation of the modern media and advertising industries, connecting these luminaries with today's emerging leaders. In 2014, NBCUniversal joined as an underwriter to expand the organization. At exclusive dinner and cocktail events, Legends & Leaders gather to wine, dine, and share their most interesting and personal anecdotes from over the course of their careers. To be elected into Legends & Leaders is to join a cross-generational group of influential senior executives and build on the relationships that drive our industry. Welcome 2016 inductees!
OUR 2016 INDUCTEES
Chief Brand Officer, Citigroup
Dermot Boden joined Citigroup in March 2011 as the company's first Chief Brand Officer. In this position, Dermot is the steward of Citi's brand, leading brand strategy and ensuring that branding and marketing are effective and consistent across the range of Citi's businesses. Dermot chairs Citi's Brand Council and oversees the Global Branding and Sponsorship groups.
For more than 25 years, Dermot has led businesses, built brands and driven creative marketing initiatives. Prior to joining Citi, he served as Executive Vice President & Global Chief Marketing Officer at LG Electronics since 2007 in Seoul, Korea. He created, defined and built a clear brand positioning, connecting emotionally with consumers, that drove sales for the range of the LG portfolio, including mobile communication devices, home entertainment and household appliances. Before that, he spent 10 years at Pfizer, including three years in Tokyo as Vice President and General Manager where he increased total consumer healthcare sales by 50% over two years and profitability by 10%. He was also tasked with unifying three disparate Japanese organizations and cultures into one organization.
President, Active Holdings International
Known for his innovation and creativity, Alan has developed trading programs and products that have become industry standards.
President, United States, UM
Kasha brings over 20 years of experience across a variety of disciplines including direct marketing, advertising and of course media, to her role as U.S. President. Drawing on her deep understanding of today's media landscape, Kasha leads cross-channel buying and planning, analytics, custom content, strategy, and business development on all U.S. accounts.
Respected and admired throughout the industry, Kasha sits on the Ad Council Board of Directors. In 2015 she was named to the prestigious Adweek 50 and most recently, was honored with both the Advertising Women of New York's Impact and Working Mother of the Year awards.
A 2014 Adweek Media All-Star, she is also a member of the Effie North America and Adweek Media Plan of the Year juries. Kasha's personal life reflects her passionate and innovative nature: She is an avid reader, enjoys snuggling with her kids and summer getaways to her favorite destination, Alaska.
EVP, Chief Marketing & Communications Officer, The Travelers Companies, Inc.
Lisa Caputo joined Travelers in 2011 and oversees the company's marketing, digital marketing, corporate communications, research, creative services and brand management strategies and operations. She is a member of the company's Management and Operating Committees and the Travelers Foundation Board. From 2000-2011 at Citigroup, Lisa served as a senior advisor to three CEOs and held multiple leadership positions, including serving as Executive Vice President and Chief Marketing Officer, overseeing the company's marketing, corporate affairs and community relations. She founded Citi's leading women's financial services business, Women & Co., and was its chairman and CEO from 2000-2010.
Previously, Lisa held senior executive marketing and communications positions with the Walt Disney Co. and the CBS Corp. She was Deputy Assistant to the President and Press Secretary to First Lady Hillary Rodham Clinton at the White House. Lisa serves on the boards of Best Buy Co., the J. William Fulbright Foreign Scholarship Board, among others.
Media & Print Services Director, Boehringer Ingelheim
SVP, Group Head Global Digital Marketing, MasterCard
A Common Sense Leader & in "Digital" since 1998, he is now creating & implementing innovative global strategies to leverage data, provide personalized content & experiences & fuel conversations to amplify local Real Time Marketing efforts & drive results for Merchants & Banks while exceeding Consumer Expectations & delivering on MasterCard's vision of A World Beyond Cash.
Honored to be named one of AdAge's "Media Mavens" & one of MediaPost's "Online All-Stars"... Among others, programs under his supervision and/or that he has contributed significantly to have won several awards at Cannes, "Best in Show" at OMMA, a Webby, (2) Emmy nominations & many others from the Clios, Effies, IAB, DMA, W3, SNCR, Festival of Media, Midas, Shorty, MediaPost, Appy, AdAge, AdWeek, Mashable & more.
Director, Media & Partnerships, Dunkin' Brands
Prior to joining Dunkin' in 2004, he held various planning roles at advertising agencies, including Mediavest, DDB Needham and Mullen where he worked on a wide array of clients in the telecom, financial and retail space.
Director, Global Brand Media, GoDaddy
At GoDaddy, Eric is responsible for brand media across the organization’s global business as well as spearheading the company’s efforts to develop a robust modeling and attribution platform ensuring marketing dollars are spent most effectively and efficiently. Eric is also an adjunct professor at the Walter Cronkite School of Journalism at Arizona State University where he teaches classes in sports marketing and the economics of media.
Global Chief Digital Officer, MEC
Carl wrote for the book Transitional Media. In the book, Carl writes on the way in which brand and consumer interactions are being built on "Open Source Marketing" principles. The same principles the enabled the growth of the open software marketplace.
Carl was elected to the Ad Club of New York Board of Directors in 2009 and in July 2015 became Chairperson. He has also served as its co-lead for the I'm Part Media Action, which since its inception has raised millions for scholarships and training for diversity talent in the Marketing and Communications fields. Carl is also on the board of Breastcancer.org, a non-profit organization that raises awareness of breast health issues.
EVP, Chief Investment Officer, Horizon Media
team to drive all offline media activation strategies. Her main priorities are to monetize client investments, seek out new and emerging technologies, develop new media research capabilities, and to develop multi-year and multi-platform media deals. Marianne also leads the creation of new revenue-generating media assets for the agency.
Prior to Horizon, Marianne spent twenty-two years at NBC Universal where she rose rapidly to head up all of NBC Universal's advertising sales, marketing, strategic planning and multi-platform portfolio development. In this role, she led the strategic allocation of over $7 billion in media investments for NBCU. Marianne began her career on the agency side with Backer Spielvogel Bates and Grey Advertising.
Marianne is a highly recognized and respected industry leader and was recently included in Advertising Age's List of 100 Most Influential Women in Advertising. A native New Yorker, she graduated from Pace University with a Bachelor of Business degree in Marketing. She currently lives in Westchester with her husband and their two children.
Advertising Director, State Farm
Edward's primary responsibility is to oversee the development of State Farm's media and sponsorship strategy, planning, and execution across all State Farm product lines and customer segments. Over the years, Edward was named an "Online Media All-Star" by Mediapost, one of the "21 Most Intriguing People in Media" by min online, and was named one of CableFAX's "Sweet 16".
While at State Farm, Edward has overseen partnerships with the NBA, Disney/Pixar, ESPN, Major League Baseball, Telemundo, and Apple. He has expanded State Farm's media efforts in traditional, online, and new media, through innovative thinking while achieving business goals.
Global Chairman, OgilvyRED
Ogilvy & Mather. She is Vice-Chairman of the Ogilvy & Mather Worldwide Board and sits on the O&M Executive Committee.
Prior to being named Chairman of OgilvyRED, Carla was Co-Chief Executive Officer of Ogilvy North America from 2005-2010. She joined Ogilvy & Mather to lead digital and demand marketing for IBM and was President/CEO of OgilvyOne, the digital agency, from 1998-2010.
Carla was the first-ever female Jury Chair of the Cannes International Festival of Creativity at the 2001 Cyber Lions. Named an "Advertising Age Woman to Watch" in 1999, Carla was selected as one of Working Mother magazine's "Advertising Working Mothers of the Year" and named an Advertising Woman of the Year by AWNY. Carla has served multiple terms on both the 4A's Board of Directors and the Direct Marketing Association Board of Directors.
Former Sales Group Chairman, NBC
Before NBC, Larry spent 10 years at advertising agencies, including J Walter Thompson, Doyle Dane Bernbach, and Media Corporation of America. He graduated from Long Island University in 1960 with a BS in Advertising. Larry now resides in NYC and East Hampton NY.
President, Video Investments, PHD US
Harry began his career at NBC in 1980 where he started in the Page program. During his 9 years of service at the network, Harry worked in the Sales, Affiliate relations and Audience Research departments.
From 1989 through 1998 Harry worked at Wells Rich Greene BDDP under the leadership of Barry Fischer. In 1996, Harry was promoted to President/ Director of the National Broadcast Department. His responsibilities included overseeing all aspects of National TV and Radio for the agency.
Harry is a past chairperson of the 4A's National TV/Radio Committee and a Media All Star recipient for National TV/Cable.
Harry's family has strong roots in the Advertising business as his father worked at Kenyon & Eckhardt in the 1960's and he joins his cousin Alec Gerster as a proud member of Marketing and Media Legends & Leaders.
Retired Chairman, VivaKi
Before co-founding VivaKi, he was global CEO for Starcom MediaVest Group, a network he initially helped create in 2000 when he realized the power and potential of media while he was US Director of the Leo Burnett Media Department. From there, he helped expand the network's offering and made it one of the most recognizable and successful media buying and planning organizations in the world. Currently, he sits on the Advisory Boards for both Videology and Affinity Answers.
Chief Marketing Officer, JPMorgan Chase
She has spent 17 years at JPMorgan Chase in communications and marketing roles across the firm. She was named #6 on Forbes' list of most influential CMOs of 2014 and Ad Age named her as one of its Women to Watch 2015.
Prior to JPMorgan Chase, she held communications and marketing positions at Allied Signal (now Honeywell) and Freeport-McMoRan. She is a member of the Leadership Council for the Robin Hood Foundation and on the Boards of Idea Village and the Association of National Advertisers (ANA).
Marketing Communications & Launch Manager, MINIUSA
Prior to joining MINI, Nadler founded a consulting practice, Sherpa Marketing, Inc., which invented ideas and created communications for clients such as: BMW, CNN, Gilt Groupe, eMusic, RIDEMAKERZ and Yahoo! Previously, Lee was on the original executive team and the first head of Marketing for DoubleClick. He started on the agency side at a WPP agency, launched Snapple at Kirshenbaum & Bond and in 1999 was President/CEO of Digital Pulp, Inc.
Lee is on the Executive committee of the Board of Directors of the Advertising Club of NY, has been inducted into the American Advertising Hall of Achievement, was recognized by Ad Age as one the 21 people to watch in the 21st century and has recently been named one of the 100 Marketing Leaders by Internationalist.
SVP, Enterprise Media Executive, Bank of America
Prior to joining Bank of America, Paskalis was the Vice President of Global Media, Content Development and Mobile Marketing at American Express where he lead innovative, cross-channel communications and engagement initiatives for the American Express brand.
Yin Woon Rani
VP, U.S. Marketing, Campbell's Soup Company
During her prior role as President of UM North America, Yin directed a cross-functional 1000+ team across five offices – spanning media planning, buying, strategy, custom activation, research and analytics. Yin helped deliver a significant transformation program that created more integrated and impactful media product, including new process improvements, cultural changes and talent management programs. UM's key clients include Chrysler, Sony, MasterCard, L'Oréal, Charles Schwab, the U.S. Army, BMW and other Fortune 1000 clients across many sectors.
U.S. CEO, Carat
Under Doug's leadership, Carat has consistently achieved year-over-year growth by focusing his innovation agenda on people, product, and clients. The agency has added more than $4 billion dollars in billings and nearly doubled in revenue since he was appointed to lead the brand in 2011. Most recently, Carat has expanded its relationship with leading marketers including P&G, Mondelez, and Pfizer.
Doug also served as Carat's first Global President from 2012 through the end of 2015. During this period, Carat was named Global Network of the Year (by Campaign), ranked #1 within RECMA's Qualitative Agency Assessment six times out their last seven reports, and Agency of the Year 54 times across 15 local markets.
Doug has been honored by Adweek as Media Executive of the Year, joining the publication's prestigious list of Media All-Stars. He has also been named a Media Maven by Advertising Age.
Chief Marketing Officer, Macy's
Under Martine's direction, Macy's highly acclaimed national marketing team has received numerous honors, including Emmy's, Reggie's, Clio's, Effie's, Racie's and Art Directors Club Awards. Under her leadership, Macy's has received many significant retail industry accolades for marketing, including Mobile Marketer of the Year, Direct Marketer of the Year, Brandweek Marketer of the Year and the L2 Genius Award for digital relevance in retail marketing several years running.
President, Starcom USA
Previously, Richman served as the President of Digital for Mediavest, where she oversaw the capability, team and investment for clients including Coca-Cola, Comcast, Procter & Gamble and Walmart. She also served as SMG's digital lead for Emerging Markets. Prior to joining SMG, Richman held several senior management positions at The Interpublic Group's interactive firms and Time Warner's first interactive television trial.
VP, Brand Strategy & Digital Experiences, American Express OPEN
Jill joined American Express in 2009 in the Global Advertising & Brand Management team. In her previous role, she led the communications planning, media strategy and buying for all U.S. enterprise initiatives, and has helped to advance American Express' digital and mobile marketing capabilities. Jill's accomplishments include launching the "Realise the Potential" campaign in the U.K., Mexico and Italy, and the creation of a reality TV program in the UK, "Hidden Talent."
Jill is a NY native who hails from TriBeCa, is a passionate tennis fan and Instagram addict.
President, Global Partnerships, IPG Mediabrands
Chris has been with IPG Mediabrands for almost 8 years, most recently serving as Global President for Magna Global, the strategic media investment and intelligence business unit. Prior to this, Chris was EVP, Global Strategy for Magna.
Earlier in his career, Chris held roles overseas, having served as Chief Investment Officer for Starcom for 10 years while based in the U.K. He also served as Strategic Trading Director for Publicis Media, MENA based in Dubai and in media sales roles for ITV, the U.K.'s leading commercial broadcaster, and Leo Burnett London.
CEO, Maxus Americas
After a twenty-year (plus) journey with Omnicom, Steve is now working within the WPP/GroupM business (commencing July'14), leading Maxus for the Americas region, as CEO. Steve is a member of the 4As Media Leadership team in the USA, and was awarded The Internationalist's Agency Innovator Award in his first year here (2012).
Steve is a frequent awards judge for key industry events both locally and globally – Campaign (UK), Media Week (UK), IPA and Irish Effectiveness, Creative Media Awards (US), Cannes Media Lions (Global), Cannes Young Lions (US & Global), AME Awards (US), Effie Awards (North America) and Festival of Media (Global & Latin America).