Investing in “The Right Audience™” makes financial sense for advertisers of Mutual Funds and Annuities among Top Broadcast programs. Four of the top ten rated programs also deliver a high index for Mutual Funds and Annuity Investors. What does this mean for advertisers of these products? Airing your message on these programs will allow you a far greater return on investment and improved ROI than if you used just standard demographic information. TRA’s patented Media TRAnalytics® provides advertisers and networks with the information needed to plan and buy their advertising such that both parties maximize ROI.
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