Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.
I typically don't wade into political waters, but the more than five billion dollars being invested this year in political advertising demands attention. Will the spending by campaigns and PACs impact election outcomes? Of course, but a more important influence may be an audience of first time voters who are among the least exposed to political advertising and the least impacted by it. For insights on how 18 to 22 year-olds are likely to vote and what the influences are that are impacting their voting decisions, watch this week's Video Media Business Report and, for more details, read my blog at MediaBizBloggers.com.
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Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.