It's Just TV. Time to Drop the Distinction Between Cable & Network TV - Gene DeWitt - MediaBizBlogger

The March 31 Delaney Report leads off with a front page article headed "Just TV" and makes the point that cable television is a mature industry and so pervasive that the distinction between cable and network TV should be given up and everyone should call it just television. To read more on my point of view on this subject, please click here.

A video exposure is to my mind television unless there is something in it beyond the fundamentals of sight, sound and motion such as interactivity. At some point in the future, when all video transmissions contain an interactive component, even this distinction will disappear.

For now, it's extremely disadvantageous for cable to permit itself to be labeled as in some way a secondary or peripheral medium to broadcast television, particularly as some cable shows regularly out-rate broadcast.