U.S. digital advertising and marketing will increase nearly 16 percent to $54 billion in 2011, according to an exclusive Jack Myers Media Business Reportanalysis. Market research firm eMarketerprojects the U.S. online advertising market will increase 20 percent to $31 billion, but eMarketer does not include several categories such as e-mail marketing. Jack Myers shares details on 2011 digital marketing investments in this week’s Jack Myers Video Media Business Report. ViewHere or through the Reuters Insider iPad app available free to all Jack Myerssubscribers. Detailed analyses of investment forecasts through 2020 for 55 media and marketing categories are available to subscribers at jackmyers.com .
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available belowand through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.