New Jack Myers study on online media defines how Madison Avenue perceives leading digital brands.
Yahoo’s sudden and rude, but not completely unexpected firing of CEO Carol Bartz, has roiled Wall Street but may prove to be a catalyst for its resurgence on Madison Avenue. A new Myers survey of advertising executives, which will be released exclusively to subscribers over the next several weeks, reflects concerns and opportunities for Yahoo. This week’s Jack Myers Video Media Business Report shares insights on Yahoo, AOL, MSN, Google, Facebook, Twitter, Pandora, Weather, Hulu and ESPN.com. Watch it below or at www.jackmyers.com.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report.