To increase profitability and increase market share, networks must become aware which products are best for the programs that they air, from soup to nuts. With TRA’s Media TRAnalytics®, networks are now armed with the information they need to approach new advertisers, retain and upsell current clients and increase their overall market share by demonstrating to audience that they can find The Right Audience™ within their programming. For example, Bravo television could approach advertisers such as Gillette and Schick since the network indexed very high in Purchaser Rating Points™ for Razor buyers and Bravo should also attract Skin Care and Spirits advertisers too. To learn more about Media TRAnalytics®, please email info@traglobal.com.