Legacy Marketing Continues to Capture the Majority of Marketing Budgets
Legacy/linear marketing and advertising continue to capture the lion's share of total marketing communications budgets, with digital not projected to surpass legacy investments until 2024, when digital marketing share will be 52 percent, according to the newly released The Myers Report 2000–2025 Marketing & Advertising Data and Forecast.
Total marketing investments are projected to grow to $589 billion in 2020, an increase of only 2.6 percent from 2010. During the decade, linear/legacy marketing declined 35 percent, from $535 billion to $347.5 billion in 2020, while digital marketing grew from $40 billion to a projected $242 billion.
For more data and analytics visit www.MyersReport.com. The Myers Report's detailed data and forecasts will soon be available to MediaVillage member companies at www.MyersReports.com. Members may contact maryann@mediavillage.com to request password access.
Jack Myers
Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection…
