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The Myers Report is the media industry’s most thoroughly read trade publication among senior media agency and marketer executives (15+ years in the business). Each week, we deliver Jack Myers’ strong, forceful and prominent voice of leadership, speaking to the senior leaders of the television, media, agency and marketing communities on marketplace economics, trend analyses, technology impact and implications, revenue-growth opportunities, and more. The Myers Report includes insights from MyersBizNet Surveys of Advertising Executives, and MyersBizNet Advertising & Marketing Economic Data and Forecasts, for the past 20+ years the recognized leader in providing in-depth market data on 52 media and marketing categories.

Methodology and Respondent Details: 2020 Survey of Advertiser and Agency Executives on Strengths, Weaknesses, Obstacles and Opportunities for 80 Sales Organizations

The Myers Report is the media industry’s most thoroughly read trade publication among senior media agency and marketer executives (15+ years in the business). Each week, we deliver Jack Myers’ strong, forceful and prominent voice of leadership, speaking to the senior leaders of the television, media, agency and marketing communities on marketplace economics, trend analyses, technology impact and implications, revenue-growth opportunities, and more. The Myers Report includes insights from MyersBizNet Surveys of Advertising Executives, and MyersBizNet Advertising & Marketing Economic Data and Forecasts, for the past 20+ years the recognized leader in providing in-depth market data on 52 media and marketing categories.

Methodology and Respondent Details: 2020 Survey of Advertiser and Agency Executives on Strengths, Weaknesses, Obstacles and Opportunities for 80 Sales Organizations

RESEARCH: Ad Industry Diversity Census Shows Increased Representation Among Younger Teams. No Movement at Senior Level.

RESEARCH: Ad Industry Diversity Census Shows Increased Representation Among Younger Teams. No Movement at Senior Level.

2021 Research Study Metrics

2021 Research Study Metrics

RESEARCH: Where Advertisers and Media Agencies Agree and Disagree on Priorities

RESEARCH: Where Advertisers and Media Agencies Agree and Disagree on Priorities

May SMI Report Shows Signs of TV Advertising Rebound

May SMI Report Shows Signs of TV Advertising Rebound

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