DPAA Short Connects: Leveraging the Retail Media Explosion (Video)
Here is the latest episode of DPAA Short Connects, the news and video interview series that goes into the hearts, minds and decision making of today's ad leaders. DPAA CEO Barry Frey talks with John Ghiorso, Senior Vice President, Global eCommerce at Media.Monks.
Ghiorso talks about the explosion of retail media, how brands and retailers can best leverage it and the how data is the key to unlocking the industry's full potential. He shares his thoughts on the role Digital Out of Home advertising will play in the new, smarter retailer-enabled world.
We hope you enjoy this installment of DPAA Short Connects. For more interesting speakers like John, check out the DPAA Global Summit on October 10 at Chelsea Piers. For more information, click here.
Click the social buttons to share this story with colleagues and friends.
The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.com/MyersBizNet.
Barry Frey
As President and CEO of DPAA, Mr. Frey oversees all operations driving awareness, value and revenue to this fast growing space. DPAA provides industry leadership to networks, technology, content, location data, mobile and research companies. It fo…
