Funny how the dots of one’s career really do all come together to paint an amazing career path. At least this has been true for Manifest CEO Melissa Bouma, who took lessons learned during her early days in retail with her to pioneer SEO, which in turn landed her the opportunity to be the 40-year-old agency’s first female CEO. As she discusses in this enlightening WomenAdvancing interview, the left-brained thinker successfully swims with the right-brained creatives on her team. Together they are taking the agency to new heights as they demonstrate the power of story and its ability to persuade behavior and deepen brand experience. Key to her success is her service leadership style coupled with empathy that is ever present.
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