Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.
2013 Myers Ad Spending Forecast 2013-2020
Jack Myers Media Business Report projects 2013 ad spending will increase a marginal 0.7% but will rebound steadily with average annual increases of five percent in 2014 and 2015. Growth in advertising investments will be driven primarily from the shift of traditional "below-the-line" promotional spending such as coupons, trade promotion and direct mail to digital advertising solutions that offer marketers more efficient capabilities, finally putting an end to the myth that the growth of digital pennies do not compensate for the loss of analog dollars. View Jack Myers video for insights and details. The full Myers 2010-2020 Marketing and Advertising Investment Reportincluding 52 marketing, advertising and media categories covering 2010 to 2020 is available to subscribers at www.jackmyers.com.
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Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.