MediaBizBuzz: Digital Viewing, Disney, Spotify, A+E Networks and More

By MediaBizBuzz Archives
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A roundup of the week's key news from MediaVillage member companies and the wider media industry. This week, digital video popularity attracts retailer dollars, Disney disappoints shareholders, Spotify counts on a video future, A+E Networks starts a branded content studio, Telemundo teams up with Buzzfeed, the NewFronts spur plenty of ad market soul searching and much more.


IAB Study: 26% of U.S. Adults Now Watching Original Digital Video

62% of those surveyed said they prefer original digital video over prime-time TV because it allows them to watch their shows on their own schedule. (via Adweek)

+ Viewability, Click Fraud, Bots Top Advertisers' Digital Ad Concerns


Retail Marketers to Lead Digital Ad Spending Through 2020

EMarketer projects that retailers in the U.S. will increase spending on paid digital advertising by 15% this year to $15.09 billion, accounting for 22% of digital ad spending in the country. (via WSJ)


New Research Says Programmatic Trading Will Become Ubiquitous

The findings suggest that the industry is moving into a new growth phase in programmatic in which emphasis will shift toward quality, transparency, control, flexibility and collaboration. (via MediaPost)

+ Turner's Jason Baron on Ad Automation and Programmatic Trends


Disney Shares Plunge as Earnings Rise but Miss Estimates

Revenue for the media networks unit that runs ABC, ESPN and other TV networks was flat at $5.8 billion. The unit's cable networks business saw its revenue decline 2% to $4 billion. (via USA Today)


Spotify Pushes Further into Video with Original Slate of Shows

Having amassed an audience of 75 million users, Spotify is counting on video to bring in new customers and convince current ones to spend more time on the service. (via Bloomberg)


NBC's Telemundo Announces Partnerships with Buzzfeed, Mashable and Vox

“Our audiences crave immersive experiences across all screens that speak to their unique multicultural identity.” (via The Drum)


A+E Networks Announces Multiplatform Storytelling Hub and Social Media Agency

A+E says new unit called 45th & Dean will be a full-service agency that will focus on content creation, distribution, measurement and audience development for A+E Networks and branded content partners. (via A+E Networks)


Comcast Buys French Startup StickyAds to Build Out Its Digital Video Business

The Paris-based startup will reportedly be rolled up into Comcast's FreeWheel unit, which helps TV-centric publishers like Comcast, Viacom and Fox deliver digital video ads. (via Recode)


Kinetic Worldwide, Latcom, and Mediakeys Create First Global OOH Fulfilment Platform

Platform facilitates neutral access to OOH inventory and audiences across 250 markets, allowing clients to buy media around the world in one simple location. (via Kinetic)


Tribune Publishing Adopts “Poison Pill” Defense Against Gannett

The poison pill approach effectively prevents Gannett from going directly to Tribune Publishing shareholders with a tender offer for their shares, forcing negotiations to run through the board. (via Chicago Tribune)


Yahoo Buyers Welcome “Rational” New Board Members as a Second Round of Bidding Proceeds

The second round of bidders in the sale of Yahoo have begun holding all-day meetings with Yahoo's top management, including CEO Marissa Mayer. (via Recode)

+ Yahoo Launches Custom Audience Targeting In Search (via MediaPost)


Screenvision Media Unveils "Connected Cinema" Experience

New tech alliances with, Timeplay, Shazam, EdisonX and Branded Entertainment Network give ability to engage with consumers before, during and after their movie-going journey. (via Screenvision)

+ John Partilla on Screenvision Media's New Branding Focus

+ Cinema Will Play Key Role in Building a Championship Media Plan


Multi-Channel Networks Contend With Ad Buyer Fatigue

“I think there is a little bit of a hangover going into the NewFronts this year. Brands are saying, ‘Let’s make sure we are maximizing our spending and reaching new people.’” (via WSJ)

+ NewFront News and Views: It's a YouTube World

+ Michael Wolff on Who'll Win and Lose in Digital Media's Mindless Rush to Video (via Hollywood Reporter)


Ads Evolve Into New Forms as Media Landscape Shifts

During the NewFronts, Hulu and many other companies, often using a rhetorical sleight of hand, put forth the idea that ads are the products of symbiotic relationships, rather than frustrating invaders. (via NY Times)

+ NewFront News/Views: Hulu’s Bold "Upfront" – Plus, Interactive Ads!

+ Advertising Legend Sir John Hegarty Explains the Danger of Opting for Digital “Content” Over Old-Fashioned Ads (via Business Insider)


Podcasts Surge, But Producers Fear Apple Isn’t Listening

For podcasters to make money, they need more information about their listeners, and Apple is in a unique position to provide it. (via NY Times)


We Know People Read News on Their Phones. But from What Sources?

Report by the Knight Foundation and commissioned from Nielsen explores all the nooks and crannies of how people in the U.S. access news on their smartphones. (via Nieman Lab)


Accounts on the Move


Diageo's Global Media Agency Review Comes Amid Greater Scrutiny of Costs

Company with global brands like Johnnie Walker, Smirnoff, Captain Morgan, Tanqueray and Guinness is conducting its first global review with "a closed shortlist of agencies." Dentsu Aegis's Carat network currently handles Diageo media in the U.S., U.K. and APAC region. (via Adweek)


The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillage/MyersBizNet management or associated bloggers. Image courtesy of GraphicStock.

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