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NewFront News/Views: Hulu’s Bold "Upfront" -- Plus, Interactive Ads!

By Simon Applebaum May 10, 2016 Tomorrow Televised Archives
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Hulu's portion of the Digital Content NewFronts last week was a NewFront by billing, but not by definition. When attendees showed up to see what the service expects to offer during the next 12 months, they learned that the event was being referred to as an “Upfront.” The slogan "Come TV With Us" was front and center.

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Simon Applebaum

Simon Applebaum is a contributing writer for MediaVillage.com on all things television. Simon also is the producer/host of Tomorrow Will Be Televised, the radio program all about TV which begins its 10th season next month. Tomorrow runs twice-weekly on Blo... read more

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