Hulu's portion of the Digital Content NewFronts last week was a NewFront by billing, but not by definition. When attendees showed up to see what the service expects to offer during the next 12 months, they learned that the event was being referred to as an “Upfront.” The slogan "Come TV With Us" was front and center.
AlertMeNewFront News/Views: Hulu’s Bold "Upfront" -- Plus, Interactive Ads!
