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photo Simon Applebaum May 10, 2016

NewFront News/Views: Hulu’s Bold "Upfront" -- Plus, Interactive Ads!

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Hulu's portion of the Digital Content NewFronts last week was a NewFront by billing, but not by definition. When attendees showed up to see what the service expects to offer during the next 12 months, they learned that the event was being referred to as an “Upfront.” The slogan "Come TV With Us" was front and center.

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Simon Applebaum

Simon Applebaum has covered the TV medium for more than 35 years.  A recurring MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, the program all about TV now in its 11th year. Tomorrow runs live Mondays and Fridays at 3 p.m. Ea... read more

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