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About us

NewFront News/Views: Hulu’s Bold "Upfront" -- Plus, Interactive Ads!

Author

Simon Applebaum

Publish date

May 10, 2016

Channel

Tomorrow Will Be Televised

Archived in

Upfronts/NewFronts

Hulu's portion of the Digital Content NewFronts last week was a NewFront by billing, but not by definition. When attendees showed up to see what the service expects to offer during the next 12 months, they learned that the event was being referred to as an “Upfront.” The slogan "Come TV With Us" was front and center.

Simon Applebaum

Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more