MediaBizBuzz: Fox, CBS, Nielsen, Upfronts and Under-Spending Brands

By MediaBizBuzz Archives
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A roundup of the week's key news from MediaVillage member companies and the wider media industry. This week, Fox joins the programmatic club, CBS leaves the radio club, Nielsen starts radio audience measurement, TV networks hope for the upper hand in the Upfronts, podcasters already have the upper hand with advertisers, brands should up their collective ad spend by $31 billion to tap our long-term memory, plus much more media news to remember.

Fox Offers Advertisers Programmatic Sales and Cross Platform Guarantees

Audience Insights Manager suite “enables brands to transcend traditional industry metrics to better target their audience and deliver their message” (via Deadline).

+ Interview: Fox Execs Talk “Too Much TV” Claim, Take Jab at Netflix(via Observer)

 

CBS Plans to Sell Radio Station Group

Move acknowledges that the business has become slow-growth and a drain on resources that can be better directed to content production and digital endeavors (via Variety).

+ CBS Mulling Acquisition of Pay Cable Network Starz (via Deadline)

 

Upfront 2016: TV Networks May Gain Upper Hand for First Time in Years

Advertisers purchasing scatter inventory have found that prices have risen steeply since they bought similar time in the Upfront market. When that dynamic occurs, it typically augurs a more robust Upfront (via Variety).

+ Upfront News and Views: National Geographic Channel and Nat Geo WILD

+ Upfront News and Views: GSN’s Show and Tell

 

Nielsen Launches Digital Audio Ratings to Quantify Broadcast Radio’s Online Consumption

New solution will measure over-the-air radio listening, across mobile apps and web players, regardless of ad model and device (via Nielsen).

 

It's “Boom Time” for Podcast Advertising -- Ira Glass Just Hopes the Bubble Doesn't Burst

Glass said CPMs sometimes reach $50 to $60 for ads during the podcast of the popular NPR radio show he started two decades ago (via Adweek).

 

ABC and Warner Bros. TV Sign Stacking Rights Deal for New Series

In a changing world where traditional off-network broadcast/cable syndication is being replaced by digital windows on streaming platforms, the old rules no longer apply (via Deadline).

+ What Part of "21st Century Media" Don't You Understand?

 

ARF: Brands Should Be Spending $31 Billion More This Year than They Are

Advertising Research Foundation’s neuro-science research finds advertising is more likely to be encoded in long-term memory if people encounter it in multiple media (via Ad Age).

+ Hispanic Ad Dollars are On the Rise, But Holdouts Remain

 

Three Big Web Companies are Dominating Political Ad Budgets

Google, Facebook and Twitter have become powerful platforms for political candidates. But it may require another election cycle before smaller players can break into the big time (via AdExchanger).

+ Marketers Still Eager to Increase Spending on Facebook and Google, Study Finds(via Ad Age)

+ How to Pick the Best Agency for Your Digital Initiatives

 

Verizon Boosts Content Delivery Capabilities with Volicon Buy

Verizon to provide customers with a seamless way of taking existing broadcast feeds and channels directly to OTT cloud-based delivery models (via Total Telecom).

 

Facebook Debuts “Lift API” to Give More Marketers Ability to Study Ads' Impact

"People discover products in new places, they're using multiple devices on their path to purchase, and they're purchasing both in-store and online, making it difficult for advertisers to understand which of their advertising efforts are working.” (via Adweek)

 

Dish Sues NBCU Over Negotiation Statements

Breach of contract suit against NBCU over statements NBCU made about their carriage negotiations (via Broadcasting & Cable).

+ Racial and Ethnic Discrimination Charges Fly in TV Distribution Fights(via Variety)

 

Mashable to Make Web Shows with NBCUniversal's Bravo Network

Four short-form Web series will appear this year, the latest sign of the news website’s growing ambitions in video and the first time Mashable will work with a traditional TV network (via Bloomberg).

 

Tru Optik and Mindshare team up to help advertisers target with “unprecedented precision”

“If you’re advertising a new movie, you can target consumers who have watched similar movies on a one-to-one basis, at scale.” (via The Drum)

 

Spotify to Pay Out $21 Million in Royalty Deal

Agreement with the National Music Publisher’s Association over unpaid royalties covers all content between Spotify’s inception and June 30th, 2017 (via Re/code).

 

Gannett’s USA Today Network Picking Up Momentum with New Chief Content Officer

"We've come a long way fast," Joanne Lipman said of the USA Today Network she has been directing for the last three months (via Poynter).

 

Ad Blocking: Advertising “Accounts for Half of Data Used to Read Articles”

Publisher pages are “bloated,” says report by Enders Analysis that finds 18% to 79% of data downloaded on mobiles is from ads (via The Guardian).

 

Confessions of a Programmatic Vet: “It's Such a Mess Right Now.”

“Brands pay agencies to run a programmatic campaign, but agencies don’t know how to use the required DSPs and DMPs. So agencies turn to tech vendors to run the programmatic campaign.” (via Digiday)

 

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