More and more, clients are seeking help from their agencies in the digital ecosystem. According to the latest 4As statistics there were 633 recorded agency reviews in 2015. Of those reviews 194 (nearly one out of three) involved the selection of a digital agency or had a digital component to the search.
Steve Fajen is President of Steve Fajen Consulting. SFC conducts media agency reviews, relationship repair and media resourcing. The firm also advises agencies on business development matters and both clients and agencies on compensation.