MediaBizBuzz: Gannett, NBCU, Nielsen, Omnicom and More

By MediaBizBuzz Archives
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A roundup of the week's key news from MediaVillage member companies and the wider media industry. This week, Gannett and other newspaper publishers create a marketing nucleus, NBCU makes advertisers a promise, Nielsen jumps on the marketing cloud, Omnicom’s new agency targets hearts with science and blockbuster movies send cinema advertising revenues soaring -- plus much more media news.

Newspaper Kingpins Launch Marketing Consortium

Nucleus Marketing Solutions, a joint initiative from Gannett, McClatchy, Hearst and Tribune Publishing, will provide marketing services reaching 70% of consumers in the top 30 U.S. advertising markets. (via Poynter)

+ Summer Travel Alert! Millennials Check In to Newspaper Sites

 

Blockbusters Helped To Propel 13.4% Growth in Movie Theater Ads In 2015

Cinema Advertising Council sees cinema becoming a “more essential part of media plans, with a seat at the table alongside other premium video media companies as upfront negotiations heat up.” (via Deadline)

 

ANA Asks FCC to Slow Down on ISP Privacy Rule

ANA has asked for another 60 days to survey its members on the proposed new privacy regulations that would require ISP customers to "opt in" before their data is shared. (via Ad Age)

+ European parliament approves tougher data privacy rules (via The Guardian)

 

NBCUniversal to Offer Guarantees on Its Data-Driven Ad Targeting

Broadcaster will begin to guarantee that advertising clients using its Audience Targeting Platform will reach their desired consumers, otherwise it will provide those clients with make goods. (via WSJ)

+ Television Audience Buying: Big Media vs. the Independents

 

Nielsen Moves into the Marketing Cloud Business

A number of food and beverage, personal care, wine and spirits and digital media category clients, including Scripps Networks Interactive and National CineMedia, are beta testing the platform. (via Ad Exchanger)

+ Data is a Multi-Faceted Gem With Sharp Edges

 

The End of Header Bidding? Google Opens Up Dynamic Allocation to Outside Demand

In a major change to its Double Click for Publishers ad server, Google will bring in the real-time bids of a publisher’s outside exchange partners to its dynamic allocation product. (via Ad Exchanger)

+ WTF is dynamic allocation? (via Digiday)

 

Omnicom Media Group's New Network Will Focus on Data-Driven Marketing

Company’s third media network, Hearts & Science, combines “data-driven planning and buying practices with orchestrated content creation, delivery and optimization across all touch points.” (via Adweek)

 

Outfront Media Makes Strategic Investment in Waltz

Waltz mobile-focused transit fare payment system could “create new ways for our transit advertising partners to attract audience attention.” (via PR Newswire)

 

NCAA Extends March Madness TV Deal with Turner, CBS Until 2032

For a combined total rights fee of $8.8 billion, the deal allows Turner and CBS Sports to air live games across multiple platforms -- including platforms that haven't even been created yet. (via CNN)

 

Sinclair Eager to Offer Next-Gen TV Services

The TV station group, one of the leading proponents of ATSC 3.0, is forming ONE Media 3.0 LLC, a wholly owned subsidiary, "to develop business opportunities, products and services" using the standard. (via TVNewsCheck)

+ Broadcasters Petition FCC for ATSC 3.0 Rollout(via Broadcasting & Cable)

 

Verizon Bets on Armstrong, M&A Savvy in Yahoo Bid

Verizon is the clear favorite in the upcoming bidding for Yahoo’s core Internet business, according to Wall Street analysts. (via Reuters)

+ Yahoo’s Suitors Uncover Few Financial Details (via NY Times)

 

Univision Kicks Tires on Partnering with Cash-Strapped Gawker

Univision has discussed partnering or investing in the New York-based digital media outfit, which was racing to raise cash ahead of a $140 million legal judgment against it last month. (via NY Post)

+ Trisha Pray of Univision on Engaging the Diverse Hispanic Audience

 

The Fight for the Future of NPR

Though marketed as a “Pandora for public radio,” NPR One is better understood as a high-stakes experiment in creating a dedicated audience for all of NPR’s offerings. (via Slate)

+ Google Play Music will Reportedly Launch Its Podcast Section Next Week (via The Verge)

+ Why Radio Won’t Die

 

People on the Move

 

NBCUniversal TV Distribution Taps Betsy Bergman as Marketing Exec

As Senior Vice President of Marketing and Brand Strategy for its TV distribution division, Bergman will guide all marketing and brand strategy efforts for the TV and new media distribution group as well as the domestic TV distribution group. (via Variety)

 

Scripps Networks Interactive Elevates Derek Chang to Head of International Lifestyle Channels

In this new role, Chang will be responsible for leading and setting the strategic direction for the company’s international owned and operated lifestyle channels, reporting to Jim Samples, President, International. (via Business Wire)

 

Image at top courtesy of Corbis. The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillage/MyersBizNet management or associated bloggers.

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