Summer Travel Alert! Millennials Check In to Newspaper Sites

According to GfK MRI data 66 of Millennials consider travel to be an important part of their livesamp160 While we are generally discouraged from grouping Millennials as a single entity there are some unifying threadsamp160 For example it is generally accepted that most of todayamp8217s Millennials value immersive adventurous and authentic cultural experiencesamp160 This represents a shift from the days when pub crawls and allnight parties dominated their minds and walletsDigital newspaper sites have engaged this generation with innovative social media tools branded content and timely information that can contextually help brands reach amp8220Millennials on the Moveamp8221 with impactTheir audiences are robust For example did you know that digital newspaper sites reach nearly 10mm Millennial amp8220Active Adventurersamp8221 2015 GfK MRI Doublebaseamp160 Or that Millennials who recently visited these sites were 59 more likely to visit a national park 49 more likely to visit culturalhistoric sites and 39 more likely to take 34 domestic plane trips all in the last 12 months comScore Plan Metrix NNN Top 25 February 2016Here are a few more amp8220fun factsamp8221 illustrating how digital newspaper sites overdeliver Millennials on important metrics 2015 GfK MRI Doublebase Base A1834As the consumer journey continues to be dominated by mobile the NNN Top 25 is in step as Millennial mobile exclusives have grown 53 YOY to 34mm comScore Media Metrix MultiPlatform Feb 2016 A1834 NNN Top 25amp160 Marketers can reach Millennials with scale by demo by geography and interest on digital newspaper sitesamp160Millennials are devouring the high quality inspirational content that is unique to the newspaper mediumamp160 With an insatiable demand for news and a desire to share experiences publisher content is being consumed now more than ever before through a wide range of platforms emanating from newspaper websites onto Facebook Instant Articles Google AMP Snapchatamp8217s Discover platform and othersamp160 While digital content is plentiful quality relevant content remains at a premium and Millennials are consuming it here to fuel their next travel adventureImage at top courtesy of Corbis The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillageMyersBizNet management or associated bloggers

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Summer Travel Alert! Millennials Check In to Newspaper Sites

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Mary Ellen Holden

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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Summer Travel Alert! Millennials Check In to Newspaper Sites

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Mary Ellen Holden

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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