Modern Marketing with Alan Cohen

We speak to Alan Cohen, co-founder of Giant Spoon, MediaPost’s 2014 Creative Agency of the Year. Self-proclaimed as ‘An Everything Agency’, Alan discusses how Giant Spoon turns out clever marketing solutions that embrace cutting edge technology, despite the nature of today’s fragmented landscape. Their all-encompassing approach can be summed up by Cohen’s thought: ‘It’s not just screens anymore, anything can be considered media’.

The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillage.com / MyersBizNet, Inc. management or associated bloggers.

 

 

Andrew Capone

Andrew Capone currently serves as Senior Vice President, Marketing & Business Development for NCC Media. In this role, Capone oversees NCC’s Strategic Business Development efforts as well as Corporate and Sales Marketing, Content Development, Cab... read more