MSLGROUP: Four Reasons Why Facebook's Comment Box Will Change Blogs- Romain Vezirian

So you thought Facebook might leave the blogosphere alone, that it had enough responsibility on its hands? If this is the case, Zuckerberg and co. are about to prove you wrong. The social networking sight just launched a new Comment Box that uses Facebook Connect to make your blog more social.

Here are the four reasons why we believe this might be a game changer for blogs and people who read them.

No need to log in --We've all been there: you just read an article on a blog, you have something to contribute, you click to post a comment. But then the torture begins: in many cases you have to create an account, give your email, decipher a captcha and so on. But if the blogger has installed the Facebook comment plugin, and if you're already logged into Facebook, you won't have to go through this. The Comment Box lets you post automatically through Facebook, making conversations seamless.

Say goodbye to derogatory comments --What is more annoying than having to read through insults or derogatory comments? Facebook helps keep blogs clean.

Consider this: Insulting someone while hidden behind an anonymous username is easy. When comments you write are posted under your real name (and your Facebook account), not so much.

With so much transparency via Facebook, will everyone want to post a comment? We're not so sure. Nevertheless, we think this system could possibly mean one thing: bye, bye, spammers and people with an axe to grind.

More conversation for your blog --This might be the real incentive for bloggers around the world to switch to this system.

Whenever you leave a comment on a blog using Facebook's plugin, you will see a box (already ticked!) that asks you if you also want to publish the comment on your Facebook newsfeed.

That is nice but there is more to it: Any friend who responds on Facebook to your comment will then see his or her post appear on the blog's comment thread. (This is on the up-and-up, as people will see the name of the blog on Facebook and know where their comment is going before posting it.) This helps build the blogger's fame and possibly subscribers. We bet this will be the reason why this new system becomes a hit.

Easy admin? --This system also comes with the expected moderation tools: admins can moderate and delete comments, check for spam, etc. However, businesses that use this system for their corporate blogs give ownership of comments over to Facebook and lose the data gathering and analysis available with other commenting systems.

In general, we believe this could be a major advancement for bloggers. More so because this is the first time Facebook is allowing automatic external posting (from Facebook to a blog).

Much like when Facebook connect was launched, the big question is to know whether this system will be broadly adopted or not. If it is, it could become a dangerous competitor for companies like Disqus.

So what do you think? Would you be able to install Facebook's system on your blog? What would you reaction be if your favorite blog used this new feature? Let us know in our (Facebook free) comment section.

Romain Vezirian has held a variety of new-media roles within the worldwide team of Paris-based Publicis Consultants, part of MSLGROUP, since joining in 2007. He can be reached at romain.vezirian@consultants.publicis.fr

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