Online word of mouth didn’t escape its cast either -- even those who choose to avoid social media altogether, like series star Winona Ryder. She admits to being a “very private person” who doesn’t quite know how social media works and said needed help tuning her TV to Netflix to watch the series. After her settings were disturbed, she relied on good old “face-to-face” communication as her barometer for the show’s increasing success.
“I've spoken to people that are really big fans of the genre and they really enjoyed it,” she said. “That's been great. I certainly feel the response has been overwhelming. Obviously, you work hard on something and hope it will find an audience or its niche, but I was really blown away.” (Ryder is pictured at top and below left with her young co-stars and, at center, series creators Matt and Ross Duffer.)