We know change brings challenges as well as new and exciting possibilities. So why not embrace it and learn to use it to your advantage? With TRA’s patented Media TRAnalytics® for planning media campaigns, change is already on its way and for the better. Learning what programs are best for advertising specific products, advertisers are now able to reach The Right Audience™ at the right time for their individual products. For example, advertisers of Bottled Water might consider advertising on overachieving programs such as WWE Raw because it indexed highest for actual Bottled Water purchasers. Conversely, buying advertising on a program that underachieved would lead to dollars being wasted. By reallocating dollars between programs, advertisers will be able to reach their maximum audience, streamline their expenses and drastically increase their return on investment. Of course, programs come and go on a regular basis and we know that what’s good today may not be good tomorrow so it is imperative to keep on top of your media plan and spending with Media TRAnalytics®.
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