Venue: Inside a modest building near Times Square. The presentation area included a small video slot machine and a “rain room” where you could video yourself getting confetti to rain down on you. One of those things you have to see to believe. Grade: 3 Jacks
Presentation: Here’sadigital space worth checking out because it’s got quality content, a huge viewership base (248 million fans) and a safe advertising environment, General Manager (and former ABC Family president) Michael Riley emphasized over and over again. “Our platform is organic and powerful, bringing together artists, massive social reach with video (and apps) and, most importantly, creating a home for all of our fans to connect with our content and brands in a safe, fun, positive environment,” Riley declared. “Our goal has been to make people laugh and to touch people’s hearts. This is the piece of ourselves in everything that we do.” From there, Riley let video clips and celebrity testimonials detail EDV’s value proposition. Grade: 3.5 Jacks