The two executives spoke at the UBS 43rd Annual Global Media and Communications Conference in New York in December.
(Pictured left to right: Jay Sears of Rubicon Project, Brian Quinn of Triad Retail Media and Charlie Weiss of News Corp. at the UBS event.)
(Editor's note: You can also listen to the audio replay of the UBS fireside chat between Sears, Weiss and Quinn.)
YOUR NAME:Charlie Weiss
YOUR COMPANY:News Corp.
YOUR TITLE:Vice President, Ad Marketplaces
JAY SEARS: What do you read to keep up with politics, art and culture?
CHARLIE WEISS: The Wall Street Journal, The New York Post and Vice. If I'm overseas, I pick up the Times of London and the Sun.
SEARS: What do you read to keep up with friends?
WEISS: ESPN, SB Nation and the New York Post.
SEARS: What do you read to keep up with the advertising technology industry?
WEISS: AdExchanger, MediaPost, Jack Myers' MediaVillage, Shelly Palmer, CMO Today, AdWeek and TechCrunch to name a few.
SEARS: What's your favorite commercial of all time?
WEISS: Anything that continues to combine George Clooney and Danny DeVito for Nespresso.
SEARS: Describe your company's business and where it leverages ad automation.
WEISS:News Corp. is a global diversified media and information services company. Our businesses include news and information services, book publishing and digital real estate services to name a few. We leverage ad automation for digital advertising across all formats including display, mobile, video and more.
SEARS: With regards to advertising automation, what are the three biggest trends you expect to impact the industry in 2016?
WEISS:
- Obviously mobile will continue to rise with usage.
- Linking attribution between the physical and digital world.
- Consolidation of the space.
SEARS: With regards to advertising automation, what are the three most overblown topics that you wish would just go away?
WEISS: I don't want these to go away, but I'd have to say:
- Programmatic TV. It's an important topic but going to take a while for adoption.
- Anything that ends in "geddon."
- Anything that ends in "lypse.">