With consumers around the globe concerned about their health, their jobs, their loved ones, the financial situation and their personal freedoms during larger scale and longer-timed lockdowns, quarantines and isolation, the power and charm of entertainment exists to help take our collective minds off an unseen enemy. That is the magic of it. And perhaps there is no better platform for being stuck inside, powerless even, than streaming. After all, streaming allows consumers to be fully in control, with the ability to watch when, what and how much they want and escape the news of the day.
A Nielsen analysis (.pdf available for download below) which leveraged Nielsen's Streaming Meter data, looked at how consumers are increasing their streaming consumption as more people shift to sheltering in place at the urging of health and local officials. The increases are pronounced and continue to rise on a week-to-week basis among all viewers.
Some key insights:
About Nielsen's Streaming Meter
Nielsen's Streaming Meter is a hardware augmentation to our existing meter. It uniquely identifies internet streaming activity to the television. The meter detects total streaming by provider (Netflix, Hulu, Amazon, YouTube, etc.). Today the meter does not recognize non-streaming activities. Since the Streaming Meter is also coupled with the People Meter, it can report this information by age/gender demographic. Streaming data is inclusive of high bandwidth events. This means the actual moment when video is being passed through the broadband.
Written by Salvatore Tuzzeo Jr. of Nielsen Global Media.
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