Hellcats is a show that enlightens viewers about the exciting world of cheerleading, demonstrating to the viewers with enthusiasm new groundbreaking (and back breaking) routines. Just like these characters bring in its share of viewers, with TRA’s unique metric, advertisers are able to get closer to their audience. Focusing on purchase behavior data can help shift advertisers and networks to new and improved media buying and selling; thus, achieving higher revenues for all.
In the StoryFinder™ chart below for the program, Hellcats, categories such as Toaster Pastries/Tarts, Hair Coloring and Energy Drinks along with others, indexed above 120 in terms of Purchaser Rating Points™, making it an attractive media buy for advertisers of those products. With TRA’s Media TRAnalytics® advertisers can eliminate wasteful spending and find The Right Audience® for their products quickly and efficiently.
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