This month, we’ve seen inspiring WorldPride campaigns that go beyond the rainbow flags and glitter to tell the stories of the LGBTQ community. From the campaigns highlighting the Stonewall Riots to the activists, artists and politicians of today who are out and proud, these campaigns focus on the people behind the brands. People who are making real, incremental advances toward equality are worth celebrating.
This year’s gathering in New York City on June 30th will be the biggest WorldPride event ever, commemorating 50 years since the Stonewall Riots. This gives brands, members of the LGBTQ community, friends and families an opportunity to show support by sharing highly visible and public messages on out-of-home (OOH) displays in high profile locations.
It’s a moment for brands to reach people in a way that only OOH can: on the street, in-person and directly. Brands from Verizon to Disney are showcasing their Pride, and creating moment-in-time experiences with a series of pop-up shops, parade floats and strategic OOH campaigns to broadcast their messages of unity to the world.
You can see how the message behind Pride resonates with so many intersecting audiences, especially through OOH campaigns in cities like New York and San Francisco. Through a combination of billboards, subway takeovers and social media campaigns, brands are able to reach the majority of the population weekly -- not to mention making 1.5 million impressions on people daily in Times Square alone. Through OOH brands can increase visibility and awareness and bring important issues into the spotlight.
It was this type of thinking that led to our own “Share Your Pride” campaign. Having begun on Monday, June 24 and continuing through Sunday, June 30, people across the United States can join the #ShareYourPride social media campaign and share their stories and messages of love, support and hope. Fundamental to this campaign is the question: How has Pride changed your life?
This week, Pride supporters have opportunities to appear in New York City’s Times Square by taking selfie videos using the Outfront Media Pride Facebook Effect. Participants will complete the headline “I'm Proud to Say …” with their own personal message, which will be displayed across an Outfront digital billboard in New York City’s Times Square and subway system during the WorldPride closing ceremony on June 30th.
We hope you join us on this mission, and find a way to share your brand’s story and what inspires your own Pride.
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