I entered the OOH industry with a background in print magazines and digital publishing, and one of the key differentiators of the editorial world is that it's content-driven. Publishers create content that will (hopefully) compel the reader to click, then engage with it, then share. OOH media actually isn't too far removed from this concept and is in fact on the path to completely shifting to this approach.
In an increasingly digital world we learn that we are hyper-connected by location through data and information. We're also connected through our histories and our human experience -- yet when we try to imagine the "next big thing" in advertising or the key to launching successful creative campaigns, as an industry we are always looking towards the future. What if the messages that resonate most with your buyers are rooted in the past?
As Thanksgiving approaches, nostalgia is everywhere. I'm not sure what I am looking forward to the most, spending time with my son, eating my mom's incredible mashed potatoes or dazzling everyone with my own dessert. (A girl can dream, can't she?) My friends and family are also reflecting on their favorite Thanksgivings from the past, and wondering how they can have an even better one this year. Should they stick with tradition, or do a modern twist on a classic to give the holiday their own spin?