Outfront Media leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its ON Smart Media platform, Outfront is implementing digital technology that will fundamentally change the ways advertisers engage audiences on-the-go.
Every year, about a month ahead of the Super Bowl, my competitive streak kicks in. I'm not alone, as any football fan will attest that half the fun of playoff season and the Super Bowl itself is talking smack about your rivals. As a longtime Ravens fan, I have no allegiances here -- but I think we're in for a good game.
"We've agreed that we have the power to change this business we love until it looks more like the industry we want to lead." -- Times Up Advertising
There's often a debate in marketing and advertising. What is the most essential element to successful campaigns: art or science?