64% of adults who do not currently own a DVR are very interested in the ability to start watching a program from the beginning when they turn it on after the program has already started. Females are slightly more interested in this capability than men. Surprisingly, 50% of adults without a DVR are very interested in the ability to record TV programs on a DVR to watch anytime.
Originally published on January 15, 2008
Source: JackMyers Household of the Future Report on Media Technology, 2008.