It’s no secret that most women prefer cats to other animals, whether it is because they are considered low maintenance or the ever faithful companion, cats are it. With that in mind, being able to move beyond a generic female buying target for Cat Food advertising to understanding which programs offer both high ratings and a high index of cat food buyers is the way to improve your media effectiveness. According to TRA’s patented Media TRAnalytics® and traditional ratings, the two shows that are in this sweet spot are The Closer and Rizzoli & Isles. Advertisers of Cat Food who desire to improve their ROI, should consider advertising on programs that their feline-owner buyers fancy. You can only find this information with TRA, please visit www.traglobal.com.