Resilience, Reinvention, Revitalization -- Growth for Programmatic OOH (VIDEO)
Here is the latest edition of DPAA Short Connects, the video news and interview series that goes into the hearts, minds and decision-making of today's leaders. DPAA CEO Barry Frey sits down with Ben Milne, Managing Director of PSI, who talks about the resilience of the Out of Home industry during the past 18 months and the road forward. He also discusses their Global Mobility Index, the balance between context and programmatic and the growth trajectory for programmatic.
Watch the video above to hear the full story of the growing role of OOH in today's omnichannel mix.
The key theme of resilience is one of the three pillars of the DPAA Video Everywhere Summit being held October 12 at Chelsea Piers in New York City. For more information and to register visit videoeverywheresummit.com/.
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Barry Frey
As President and CEO of DPAA, Mr. Frey oversees all operations driving awareness, value and revenue to this fast growing space. DPAA provides industry leadership to networks, technology, content, location data, mobile and research companies. It fo…
