While there may be a surplus of chatter and talk about the Metaverse/Web3, there is also a deficit of those that are rolling up their sleeves and actually doing strategic work in the space to attain real world experience. While the jury is still very much out on which elements of the next digital era will succeed or flop, much admiration goes out to those that are bold enough to test, learn and deploy.
Young Hero, a creative and production company focused on Youth Culture, is simultaneously scrappy, innovative and creative, but also thoughtful in their approach to the Metaverse. And, fortunately, they have clients like Absolut, which have embedded in their brand DNA the desire to take risks and be bold first-movers in new spaces.
I had the wonderful opportunity to speak with Roberto Max Salas, one of the co-founders and President of Young Hero about the origin story of the agency and their views on what the Metaverse can and will bring to marketers who take the leap now. They also have a super-cool new product, Hype and Seek, that they will soon be introducing. Hear all about it when you join us in the Media Metaverse.
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