When thinking about gender stereotypes, the beer commercial is an interesting example. Women buy more beer than men, yet a typical beer commercial targets men and treats women as sex objects. My new book, "The Future of Men: Masculinity in the Twenty-First Century," outlines how to rethink the way advertisers target female consumers. Watch our new video and visit www.futureofmen.com to read an exclusive chapter from the book.
Help support my crowdfunding campaign by preordering your copy right now at www.futureofmen.com!