Newspaper National Network Enhances Digital Programmatic Offering

By News Media Insights Archives
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As the programmatic boom continues the need for transparency and quality partnerships becomes paramount. Anticipating this trend N3, the Digital Division of Newspaper National Network, is committed to enhancing its digital programmatic offering, most recently securing an enterprise-level partnership with C1X (Class One Exchange).

The “USP” of C1X and N3 Digitalaligns as both companies deliver scalable, automated, premium audience and/or geo based buys against a trusted, brand-safe backdrop ensuring that marketers are armed with informed solutions across best-in-class news and information sites.  With newspaper sites now delivering almost 180 million monthly uniques (comScore), over half through mobile devices, the power of these sites cannot be ignored.

Case in point: When social-tech behemoths like Facebook, Google, Apple and others are aggressively introducing new tools such as Apple News, Facebook Instant Articles and Google AMP to curate news and information the value of our content is indisputable.  Each has entered the space looking to capitalize on news and information omnivores when and where and when they want news.

It is through strategic partnerships like our most recent with C1X that the industry can hold ground. With that said, our continued success will rely on commitment from our partners from the advertising, publishing and technology communities to preserve one of the most valuable and rarest assets that remain in media -- quality content and context.

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