Solving Pharma Measurement Challenges in CTV with DeepIntent’s Chris Paquette (Video)
The media industry continues to evolve at a very rapid pace, presenting pharma marketers with new and better platforms to deliver messaging that drives ROAS/ROI. The challenge we face is that the industry is lagging in more standardized measurement solutions as well as siloed, outdated evaluation and budgeting metrics. As an industry, we have work to do to ensure the best media investments are made agnostic to channel.
In this interview, I talk with Chris Paquette, CEO and Founder of healthcare advertising technology platform DeepIntent to identify some of the opportunities and challenges in driving the most effective, integrated paid media mix regardless of linear or connected categorization. Our discussion only begins to scratch the surface on identifying solutions and the hallmarks of pharma marketers and media agencies who are moving in this direction. This is an issue we as an industry would be well-served to find solutions to.
Watch our entire conversation in the video above.
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Scott Grenz
Scott Grenz is Founder and President of Genco Pura Media, a media advisory company serving Advertisers, Media Agencies and Media Sellers. In this capacity, Scott advises Advertisers and Media Agencies on Agency Review Strategies, Building Effective Advert…
